Since 2017, more riders in Korea have chosen MOTOVELO than any other electric-assist
bicycle brand. Eight years is long enough for trends to arrive and disappear, and
long enough to prove we were never one of them.

Our mission is to make mobility more enjoyable, and to make life better. It starts
with the most ordinary part of your day — the short trip that used to feel like a
chore. We design for how a bike picks up when the light turns green, how little it asks
of you on a hill, and how much lighter a morning feels when you chose to ride. Not
faster. Better, and better every time.

Nothing about ride feel survives being outsourced. That's why engineering and
manufacturing stay in our hands: R&D in Seoul and Dongguan, production alongside it.
Not because the numbers look good in a brochure, but because the difference between a
bike that is simply electric and one that is genuinely fun is made in a hundred small
decisions a supplier would never make on our behalf.

We're taking that idea further. New cities, new countries, new riders — but we're
keeping the standard that got us here: every bike set up properly, serviced locally,
looked after by people who answer rather than a ticket queue. We're not trying to be
the biggest name in short-distance mobility. We're trying to be the one you'd recommend
— and would still recommend in ten years.